Sales automation tools: how to get rid of routine tasks and start selling with maximum profit

Marketers and sales specialists spend more than 60% of their working time on routine operations. Such tasks can be performed either by artificial intelligence, or even a simple algorithm. But not everyone dares to combine all these requirements into a single whole.

Experts believe that, in fact, the automation of sales and the use of effective tools in this direction, not only reduces the speed of the sale of goods. But it also allows the resources of the enterprise to be used more rationally. More details about this approach can be found at https://reply.io/sales-automation-tools/.

We will try to understand in practice what is necessary to forget about the meaningless work that can be done by the machine.

Peculiarities of sales automation: what the software can do

Each sales automation software is unique. And the set of tools used to solve problems is approximately the same. But they all share a basic function: the execution of tasks built on simple algorithms:

• real-time notification of changes – orders, shipments, etc;
• management of data received – accounting, economic and other information;
• scheduled emails made according to previously planned templates and sequences;
• management capabilities for conducting activity and communication with potential and regular customers;
• reporting automation;
• customer engagement analysis;
• management of communications and offline work of the company’s specialists.

It is a task of management and marketing department to define which direction or possibly all directions of automation should be chosen for their realization. Of course, it is necessary to consider the position of the sales department.

Deal efficiency and automation

Automating the evaluation of potential customers’ activity and loyalty significantly reduces the workload on the marketing and sales department. Manual sorting of potential customers is a difficult task. And even when creating a perfect model for sampling, the presence of professional marketers, errors are very common.

In addition, the idea of a potential ideal buyer is highly dependent on the subjective assessment of a specialist. A robotized system does not allow for such miscalculations. It acts in cold blood, examining the potential customer mathematically accurately. When the sales process is automated, sales representatives will search for the right potential customers faster and close effective deals. Because most decisions are made without emotion, based on economic information.

Check out more of the products that we offer https://reply.io/features/, automate your daily tasks with the best offers from Reply.io. Check our blog https://reply.io/blog/ to find out tips from experts of Reply.